Short columns on Korean trends, travel, and lifestyle

Korean Convenience Stores in the Age of Saturation: How Running Stations and Dessert Labs Are Reinventing the Format
Facing fewer store openings and slowing growth, South Korea's convenience store chains are searching for a new breakthrough through experiential concept stores like the Han River-focused Running Station and the dessert-led Dessert Lab. Here's how these spaces are being built and why they are spreading.
2026: The Year Webtoons Go Live-Action - Disney+ and Netflix Battle Over K-drama
2026 is the year hit webtoons arrive as live-action series like 'The Remarried Empress,' 'Delusion,' 'Solo Leveling,' and 'Bloodhounds 2,' fueling a new streaming battle. Here's why webtoon IP is now driving K-drama.
Yeosu 2026 World Island Expo: 365 Islands Become a Living Exhibition
From Sept. 5 to Nov. 4, the 2026 World Island Expo in Yeosu will transform 365 islands into a living exhibition. Immersive pavilions, coastal trails, and flying taxis offer a glimpse of the ecological and cultural future of islands.
Feelconomy and Emotional Consumption: The Economy of K-culture Fandom and Human-Centered Identity
This article looks at how feelconomy, where emotions drive purchasing decisions, is reshaping Korean society and the K-culture industry in 2026. It also explores how this consumer trend connects to the search for human-centered identity in the age of AI.
Eco-Maximalism and Circular Fashion: When Bold Sustainability Becomes Everyday Style
This article looks at how eco-maximalism, where upcycling meets vintage flair, and circular fashion, where resources move through rental, resale, and repair, are reshaping the way Korea’s MZ generation consumes fashion.
L.I.N.C, the First Virtual Girl Group Connecting AI and the Metaverse
L.I.N.C, the first female virtual idol group set to debut in 2026, is already drawing attention with its logo film and teaser poster ahead of its Jan. 23 launch. Here is a look at how a virtual girl group built by AI, metaverse technology, and human creators could reshape K-pop.
From US Army Base to Urban Park: Yongsan Children's Garden Opens to All
A former US military site in central Seoul became freely accessible at the end of December 2025, after Yongsan Children's Garden dropped its reservation system. Here is a look at the garden's history, why access changed, and what comes next.
Balancing Independence and Connection: The 1.5-Household Lifestyle
Emerging alongside the rise of single-person households, the 1.5-household model adds a 0.5 layer of connection to independent living. From parent-supported living to independence-oriented arrangements and co-living homes, here is how 1.5 households are reshaping housing and consumption patterns in Korea.
K-pop in 2026: The Year of the Mega Comeback
BTS, EXO, and Blackpink are returning as full groups in 2026, making the year a major test of K-pop's comeback power and global momentum.
INSPIRE Entertainment Resort on Yeongjongdo: A New Benchmark for Travel in Korea
INSPIRE Entertainment Resort on Yeongjongdo combines hotels, an arena, a water park, shopping, and digital attractions in one fast-rising playcation hub.
Finding Balance Through Digital Detox and the Return of Analog Maximalism
Digital detox and analog maximalism are rising in Korea as younger consumers seek slower routines built around vinyl, film, paper, and offline spaces.
Running Crews and Korea's New 'Run Economy'
In Korea, running has grown far beyond fitness. It is now shaping social communities, travel habits, and consumer markets. Here's how running crews and the broader running economy took off.
Cafe Pokpo: The Urban Waterfall Retreat Along Hongjecheon
Cafe Pokpo pairs a riverside cafe with Hongjecheon's artificial waterfall, turning an unexpected Seoul corner into a popular urban healing spot.
AI Virtual Idols: A New Direction for K-pop
Virtual girl groups powered by deep learning, motion capture, and digital production are drawing tens of millions of views and emerging as one of the most intriguing new currents in K-pop.
Where Korea's AI-Fueled Stock Rally Meets the Return of the 1,500-Won Dollar Rate
Korea's AI-driven stock surge collided with a brief break above 1,500 won per dollar, exposing how market euphoria and geopolitical shock met in early 2026.
Dongseo Trail: The Rise of Korea's First East-to-West Long-Distance Trail
The 849-kilometer Dongseo Trail is Korea's first east-to-west long-distance route, drawing attention as a major forest project and future hiking icon.
The K-Museum Boom: Why Museums Became Korea's New Cultural Playground
Museums and galleries are becoming major youth hangouts in Korea, as immersive exhibitions and social sharing push museumgoing into the mainstream.
Pet-Friendly Travel and the Rise of Korea's 'Pet Family' Culture
Korea's growing pet-family culture is reshaping travel, with more pet-friendly stays, cafes, fairs, and regional guides built around companion animals.
A Giant Bookshelf Near Seoul: Starfield Suwon's Byeolmadang Library
Starfield Suwon's Byeolmadang Library became a popular day-trip destination thanks to its 22-meter book tower and youth-oriented cultural spaces.
The Bomdong Bibimbap Craze: How an Old Kang Ho-dong Clip Turned a Seasonal Dish Into a Healthy Food Trend
Bomdong bibimbap became a spring food trend in Korea as social media and an old Kang Ho-dong clip pushed the seasonal dish into the healthy-eating spotlight.
Gwangalli M Drone Light Show: Lighting Up the Busan Night Sky
Busan's Gwangalli M Drone Light Show uses more than 1,000 drones every Saturday night, making Korea's first permanent drone show a signature seaside attraction.
Seouldal: A Night View Ride Above the Han River
Seouldal is a moon-shaped balloon ride in Yeouido Park that lifts visitors above the Han River, becoming one of Seoul's best-known night attractions.
HiKR Ground: A New Seoul Hotspot for K-pop, Media Art, and Interactive Travel
HiKR Ground is a five-story Seoul tourism space where visitors can experience K-pop, media art, and regional content in one highly shareable stop.
Why Seongsu-dong Became Seoul's Trendiest Neighborhood
Seongsu-dong transformed from an industrial district into one of Seoul's top trend hubs, known for pop-ups, flagship stores, and stylish cafes.
What Caused the Kakao ChatGPT Pro Frenzy?
KakaoTalk Gift sold out a steeply discounted ChatGPT Pro offer in three days, revealing how price cuts can turn premium AI subscriptions into mass-demand events.
Why French Fry Meetups Are Trending in Korea: The Lightest Kind of Social Connection
French fry meetups are Korean micro-gatherings where strangers share fries, showing how Karrot and burger brands turned low-pressure socializing into a trend.
Why Banana Milk Has Become a Must-Buy for Foreign Travelers in Korea: From Convenience Stores to Social Media
Banana Milk became a must-buy for travelers in Korea, with its iconic bottle, convenience-store visibility, and viral latte spin helping drive demand.
Why 'Living in Korea for a While' Is Becoming Real Again: The 2026 Workation Visa and a New Way of Searching
Korea's workation visa pilot has been extended through 2026, pushing more long-stay travelers to compare visa rules and base-city options.
Why Chinese New Year Travelers Are Choosing Korea's 'K-Experience Packages' Over Traditional Tourist Spots
During the record-long Chinese New Year holiday, travel to Korea surged as visitors chose K-beauty, K-food, and jjimjilbang experiences over landmark tours.
Why Gen Z in the U.S. Is Learning Korean: Not for Fluency, but for a Phrase That Gets Them Into the Conversation
Gen Z in the U.S. is learning Korean less for fluency than for participation, using key phrases to join fandom, meme, and social-media conversations.
Why Korea Is Obsessed With 'Bolkku': The Small Joy of Customizing a Pen
Bolkku, or pen decorating, turned mix-and-match pens into a Korean DIY craze, showing how small custom touches became a youth retail trend.
Why Sephora x Olive Young's K-Beauty Zone Is Making Waves in Korea: How Retail Innovation Is Taking K-Beauty Global
Sephora and Olive Young's K-Beauty Zone shows how Korean beauty is moving from trend status into mainstream global retail distribution.
Why Samanco Is Trending at Costco in the U.S.: How a Fish-Shaped K-Ice Cream Went Global
Samanco, a fish-shaped Korean monaka ice cream, became a Costco favorite in the U.S., showing how familiar visuals and mass retail can accelerate global reach.
Why 'Gyeongdo' Meetups Are Trending in Korea
Gyeongdo, a Korean cops-and-robbers game, is reappearing as a Karrot meetup format, turning nostalgic play into a low-pressure way for younger Koreans to meet.
What Korea's 'Resting Youth' Phenomenon Really Means: Why More Young People Are Being Classified as 'Taking a Rest'
Korea's 'resting youth' refers to young people outside work and job searches, exposing the gap between low unemployment figures and labor-market reality.
Why PDRN Is Back in the Spotlight: Toner Pads Meet 'Salmon DNA'
PDRN toner pads are turning a clinic-linked salmon-DNA ingredient into a mainstream skincare trend, raising global interest in Korea's beauty market.
Why Seoul's Morning Coffee Clubs Are Taking Off: Starting the Day with Coffee and Dance
Seoul's morning coffee clubs mix coffee, dancing, and alcohol-free socializing, turning early hours into a new wellness-driven offline culture.
The 'Ddujjonku' Craze: How Dubai Chocolate Was Reimagined as a Chewy Korean Dessert
Ddujjonku reworks Dubai chocolate into a chewy Korean dessert, and sellouts, stock maps, and convenience-store versions helped turn it into a craze.